Advertising & Marketing Law

Advertising and marketing are essential activities for all businesses. Used effectively they can help increase sales, enhance reputations and can attract new customers. However, advertising, marketing and sales promotions are heavily governed in the UK through a regime of legislation and self regulation.

Consumer protection is at the heart of this regulation. Ignorance of the law is no defence and a failure to comply can have serious consequences. In addition to legal action by competitors or consumers, a failure to comply with the regulations can also lead to bad publicity, censure and the cost of reprinting advertising materials.

We regularly advise on:

• Sales promotion / prize draw terms and conditions
• Competition rules
• Direct marketing and data protection act compliance
• Sponsorship and endorsement agreements
• Brand protection